Ikigai is a Japanese term that roughly translates to “reason for being”. It conveys a type of spiritual harmony that arises when a person is able to marry their passion and something they’re good at, with something the world needs and others will pay for. For Cera Gibson, music…  is not that thing. Please buy some merch. Silly internet videos don’t pay the bills. Buying merch is one of the best ways you can support small artists.